Three Pathways to Brand Coherence
Each approach addresses different organizational challenges while sharing our core methodology of collaborative discovery. Choose the path that matches where you are and what you need most.
Back to HomeFinding the Right Fit for Your Organization
Brand alignment challenges show up differently depending on organizational context. Some teams need foundational discovery to articulate what makes them distinct. Others have clarity on identity but struggle with consistent expression across touchpoints. Still others require frameworks that enable scalable storytelling.
Our three service options reflect these different needs. While the underlying methodology remains consistent—participatory discovery, pattern recognition, framework development—each option emphasizes different aspects and produces distinct deliverables.
Not sure which fits your situation? That's what exploratory conversations are for. We can discuss your specific challenges and recommend an approach, or even combine elements if that serves you better.
Brand Weaving Workshop
For organizations with diverse stakeholders who need to discover and articulate shared brand principles through collaborative exploration.
Touchpoint Threading
For brands that need systematic analysis and alignment of how they express themselves across every customer interaction point.
Narrative Pattern Development
For teams that need scalable storytelling frameworks enabling consistent brand narratives across different contexts and creators.
Understanding the Differences
While all three approaches share our collaborative methodology, they emphasize different aspects and serve different organizational needs.
| Aspect | Brand Weaving | Touchpoint Threading | Narrative Patterns |
|---|---|---|---|
| Primary Focus | Discovering foundational brand identity | Aligning existing touchpoints | Creating scalable storytelling |
| Appropriate When | Teams lack shared understanding of what makes you distinct | Brand has grown organically with inconsistent expression | Scaling requires consistent storytelling across creators |
| Key Deliverable | Foundational brand principles and values framework | Touchpoint audit and alignment roadmap | Storytelling templates and collection protocols |
| Engagement Style | Intensive workshops with diverse stakeholders | Systematic analysis with targeted alignment sessions | Content analysis and framework development |
| Outcome Emphasis | Shared understanding and conviction | Consistent customer experience | Scalable content capability |
Combining Approaches for Comprehensive Alignment
Some organizations benefit from integrating multiple approaches to address different aspects of brand alignment simultaneously.
For example, an organization might begin with Brand Weaving Workshop to establish foundational principles, then follow with Touchpoint Threading to systematically apply those principles across customer interactions. Or combine Touchpoint Threading with Narrative Pattern Development to address both consistency and scalability.
These combinations naturally extend timelines and investment, but they create more comprehensive transformation. During our exploratory conversation, we can discuss whether a combined approach makes sense for your situation or if starting with a single option and evaluating needs afterward serves you better.
The advantage of our modular approach is flexibility. You're not locked into a predetermined program. We can adjust based on what emerges during the work and what proves most valuable for your organization.
Finding Your Starting Point
Consider these questions to help identify which approach might fit your current needs. These are starting points for conversation, not definitive diagnostics.
Consider Brand Weaving If:
- • Different departments describe your brand differently
- • You've grown through mergers or acquisitions
- • Leadership wants team input on brand direction
- • You need foundational clarity before tactical work
- • Previous brand initiatives lacked team ownership
Consider Touchpoint Threading If:
- • Customer experience feels fragmented across channels
- • You've recently rebranded but expression varies
- • Marketing says one thing, sales says another
- • You need systematic alignment across many touchpoints
- • Customers mention confusion about your positioning
Consider Narrative Patterns If:
- • You're scaling content production across teams
- • New team members struggle to capture brand voice
- • Founders can tell brand stories but others can't
- • You need consistent storytelling capability
- • Customer stories exist but aren't systematically used
These indicators help narrow possibilities, but organizational challenges rarely fit neat categories. An exploratory conversation lets us understand your specific context and recommend the approach most likely to create the change you're seeking.
Understanding the Investment
Pricing reflects the scope, intensity, and deliverables of each approach. Here's what influences investment levels.
What's Included in Every Engagement:
- Initial discovery and context-gathering phase
- Expert facilitation throughout the process
- Comprehensive documentation of frameworks developed
- Implementation guidance and application examples
- Follow-up support during initial implementation period
Factors That May Adjust Investment:
- Organization size and stakeholder complexity
- Geographic distribution requiring travel
- Timeline constraints requiring accelerated delivery
- Specialized industry requirements or compliance needs
We provide detailed proposals after understanding your specific situation. Listed prices represent typical engagements and serve as starting points for conversation about what makes sense for your organization.
Ready to Explore Which Approach Fits Your Needs?
Understanding your specific context helps us recommend the approach most likely to create meaningful change. Let's have a conversation about your current challenges and what alignment could look like for your organization.